Survey data is an essential part of decision-making. It is important that you send surveys from time to time to acquire information from key people – it could be your members of staff, suppliers or the public.
The information collected is useful in drawing projections and calculation of statistical probabilities before making any major choices. On the flip side, though, if online surveys are not used in a wise and strategic manner; they may fetch low response rates.

In reality, people have little time to spare which means you have to go out of your way to lure them into your survey platform. Remember you want them to not only respond to your questions but to do so diligently and appropriately. Here’s what it takes to enhance response rates. (more…)

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An engaging and informative introduction page is one of the most crucial aspects of questionnaire design, yet often one of the most neglected. A quality introduction is often the deciding factor in whether a participant goes on to complete the questionnaire or clicks off to another website.

Just as you would greet a customer who comes through the door of your store, the introductory page should be clear and welcoming if you want to encourage maximum participation and avoid abandoned or partial responses. The purpose of an introductory or questionnaire welcome page is two-fold – firstly it should answer any questions the participant may have about the nature and format of the online questionnaire, and secondly it should drive the call to action, which in this case is completion of the survey. (more…)

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