In designing surveys, the use of skip logic, also referred to as conditional branching or routing, is used when researchers change the course that respondents can take in an answer-based survey, in order to make the survey more relevant and quicker to complete. Wouldn’t you like to increase response rates to your surveys? Read on to find out how…
Alton Towers Delight Visitors by using Customer Surveys to find out What Will Make Them Smile (or Scream)
We spoke with the Head of Product Excellence at Alton Towers, to find out how using SmartSurvey helps them improve customer satisfaction. The Resort, operated by Merlin Entertainments, is a theme park, water park, and hotel complex. Read on to find out how customer surveys help to create unique, memorable and rewarding visitor experiences for millions of people… (more…)
How IKEA Increased Response Rates with SMS Surveys
IKEA is the world’s largest furniture retailer offering a wide range of well-designed, functional home furnishing products at affordable prices. They use SmartSurvey’s advanced survey software to engage with consumers in order to get instant feedback that they can act on to improve long-term customer satisfaction. We spoke with Alastair Ross, Customer Fulfilment Manager about how surveys have helped develop IKEA’s business strategy…
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5 Steps to Create Customer Service Surveys
Last week we posted information on the reasons to use Customer Service Surveys. In this blog, we have compiled an easy to follow guide to demonstrate how to build a short customer focused survey. By surveying your customers, you will be able to measure satisfaction levels and identify any roadblocks that prevent customers making a repeat purchase or recommending you to others. Let’s get started…
Customer Feedback Surveys
How well is your customer support team doing? How great is your customer service? Wouldn’t it be helpful to know if you are meeting customer expectations with your products and services? Surveys are really the best way to find this out. By distributing online customer feedback questions you can measure the quality of your support, improve areas in which your team is struggling, and help ensure customer satisfaction at every point of contact with your business. Read on for some helpful tips on tips on creating Customer Feedback Surveys…
Advantages of Using Likert Scale Questions
If the UK vote to remain in the EU, will it be for sovereignty, financial or migration reasons? The truth is, it is not easy to assess what drives voting behaviour. Do voters consider all issues relating to why we should remain in or leave the EU, of equal importance? Read on to learn about advantages and disadvantages of using Likert Scale questions in opinion polls…
SmartSurvey shortlisted for Technology Innovator Award
We are delighted to announce that we have been shortlisted for Corporate Vision’s 2016 Technology Innovator Award.
Corporate Vision shine the spotlight on individuals, departments and companies who are developing and sharing technology that enhance and fundamentally alter the business world for the better. Read on to find out more about why we were shortlisted….
Case Study: Saving Money and Time with SmartSurvey Online Forms
Our customer, a national utilities provider, runs an industry apprenticeship programme recruiting and training apprentices into many roles across the organisation. Applications for the programme are completed using SmartSurvey Online Forms that enable the efficient and accurate collection of all relevant information required.
The Pros and Cons of Using Open Ended Questions
Both closed and open ended questions used in surveys have their benefits. With the proper balance of both types of questions, asked in the right sequence, the goals of online surveys are efficiently met. The pros and cons of both types are often discussed to assess which type to use in the specific situation. It is often pointed out that the open ended question type yields more candid information and unique insight for researchers. Read on to learn more about the benefits of well constructed questionnaires…
Feature Spotlight: Mobile Friendly Surveys
In this blog, we turn the spotlight on the features available when using mobile friendly surveys. We look at some powerful attributes the team at SmartSurvey has been updating and refining that will help you get the most out of your market research. Before we get started, ask yourself;
- Is the response rate on the surveys you are sending providing you with enough data?
- Is your ROI increasing in line to meet your objectives?
- Are you reaching your target audience in the most effective way?
If not, read on for more information about how mobile responsive surveys can provide the solutions you need…
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