MarketingMarketing
Eat Better Feel Better : The Mummy’s Revenge
19th February 2016 by Lee-Anne Chapman
We do it on our own. With our partners. Sometimes with friends. We do it in restaurants or in front of the telly. Eating is a pleasure to some but a stressful time for many mums. Our Eat Better Feel Better campaign aims to help families to overcome time or budget constraints whilst supporting mums to...
Loving and Living
12th February 2016 by Angela Rankine
It’s time for all things red, fluffy and heart-shaped to appear on shelves again! While love-birds across the country are busy declaring their affection for each other, paying over the odds for a mediocre meal, and penning romantic rhyme as though they’re the next Bard, the organ donation team has been busy driving registrations to...
Are you sitting comfortably?
4th February 2016 by Gillian Howell
Take a glance through any of the SG campaigns I’ve worked on and you could be forgiven for wondering why they all seem to need to come with the disclaimer ‘approach with caution’. It’s true I do have a knack for associating myself with campaigns about some of the least pleasant subject matters. Knives, drugs,...
Balancing your budget to stay out of debt
3rd February 2016 by Nicola Clark-Tonberg
As someone who can’t resist a Christmas bargain, and often fibs to her husband that her new party frock only cost £5, it was timely that I was asked to support Comms colleagues at Accountant in Bankruptcy with their latest Scotland’s Financial Health Service campaign. I’m delighted to introduce a guest blog from Suzan Gunn...
Join our Global Burns Celebration!
21st January 2016 by Gaynor Daniel
‘To a Mouse’ was my very first experience of Burns. Picture the scene: me at six years old, standing in front of the class, skinny legs shaking, bottom lip quivering reading a poem which not only didn’t make much sense but was in a language I had never even heard before. Fast forward to P7...
“I’m just too tired to chew chicken… and anyway I’m electric (allergic)”
14th January 2016 by Lee-Anne Chapman
You don’t hear that every day…or do you?! Children are seemingly being asked to do ‘unspeakable’ things by their parents when it comes to food, like trying a baked potato… “My son cried when I gave him a baked potato, he said he couldn’t eat Mr Potato Heads family.” Here are a few more tasters...
I spy with my little eye…
6th January 2016 by Nicola Clark-Tonberg
…lots and lots more families playing, talking and reading. January is a time when we all like to reflect on the year gone by, make resolutions and regret the number of mince pies we scoffed at Christmas. January is also a time when at SG Marketing we look back on the year’s campaigns and plan...
Do you want to do secret santa?
22nd December 2015 by Barry Wood
Possibly the easiest question I’ve been asked in my first six months in the marketing team. Seriously, has anyone ever wanted to do secret santa? Against the odds, modern Christmas has managed to find yet another way of filling me with something between ennui and nervous dread. One more obligation to fulfil in a period...
We’re in the best of health
3rd December 2015 by Jill Walker
Where would you find sexually transmitted diseases, sniffer dogs, broken hearts and raging plukes? An episode of TOWIE? Maybe, but they were all celebrated recently at the IPA Best of Health Awards. Alongside our very own Second Hand Smoke and Early Detection Lung Cancer campaigns, the best of healthcare advertising from around the world was recognised by leading UK...
# Like, Share, Favourite, Follow, Request, Re-Tweet…How Social Media drove our Country Roads campaign
20th November 2015 by Tim Bisset
Accidents on country roads account for an overwhelming 56% of casualties in Scotland. Whilst that percentage may have come down in recent years, it’s still the biggest issue when it comes to making our roads safer. And it’s a particular problem amongst 22-29 year old men. In an era when car technology is making us...
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