Marketing
Dream a little dream of…unicorns?
28th February 2017 by Nicola Clark-Tonberg
What did you dream of being when you grew up? What did you imagine the world would be like? The eight-year-old animal-loving me wanted to be a vet until I realised that there wasn’t really a farm that all poorly animals went to for a holiday. Then, I set my heart on being...
Around the World in 15 Minutes
21st February 2017 by Angela Rankine
Our AboutScotland Facebook page now has more than 212,000 followers internationally. These numbers include our UK following (over 42,000), as well as our audience in America (84,000), Canada (20,000) and Australia (10,000). My job is to share some of the best bits of Scotland with them, showcasing what our country has to offer. And our...
We Are All in This Together
29th November 2016 by Karin Finlay
Time often goes by so very fast. Sometimes whole years seem to whizz by and blend into the one before and we can’t quite remember what took place. Not so this one though. 2016 has been some year. Full of heart-wrenching moments, a series of endings and seismic changes, it’s one that many people seem...
#30daysofplay with PlayTalkRead
18th November 2016 by Clare Doogan
Since joining the Scottish Government marketing team as the first ever in-house Social Media Manager last year, I have been focusing on using digital communications and social media to engage with our audiences. Based on robust research and strong planning insight we have developed an integrated approach to community engagement through digital comms. PlayTalkRead is...
The SG Comms Plan
24th October 2016 by John Booth
Governments love strategies and plans. They sound really important, don’t they? And, of course, they are. But they’re also only as good as the implementation and delivery which follows. We’re partial to a spot of planning in SG Comms too. ‘Failing to plan is planning to fail’ as the saying goes. But we also recognise...
My week at the Scottish Government
11th October 2016 by SG Admin
Fraser Steele – West Calder High. During your time at secondary school it’s common that you do a week’s work experience. Some schools give you a selection to choose from or let you choose your own work with permission from the business/organisation. The Government wasn’t my first choice of work, however I enjoyed my stay...
The second best Games of 2016
26th August 2016 by Nicola Clark-Tonberg
It’s without question that the Olympics in Rio have delivered some impressive, record-breaking feats of agility, determination, stamina and skill over the space of two action-packed weeks. And, not forgetting an impressive 67 medals for Team GB! Inspired by the 2016 Games, on Thursday 18th August, twelve teams of brave people from Scottish Government Marketing,...
Snapchat success (and first week, new job!)
17th August 2016 by Rebecca Worrall
We live in a world where there are quite literally thousands of ways to talk to people from our smartphones. Text messages, Tweets, WhatsApp and Skype. Facebook, Snapchat, Pintrest and Instagram. And, that’s as well as the old traditional methods like face to face, telephone… As a young(ish!) marketing professional, I thought I was pretty...
Success is the sum of many parts.
14th June 2016 by Clare Smith
It doesn’t get any better than being recognised by your peers for being great at what you do. And on Thursday night at Edinburgh’s Corn Exchange the SG marketing team experienced just that as we collected the Marketing Society’s Star Team of the Year award. It’s the culmination of a lot of hard work, and...
Scotland gets designs on Hong Kong
7th June 2016 by Gaynor Daniel
I think pretty much every girl in the world would say fashion is one of their ‘passions’ and I’m definitely no exception. Ever since I can remember I’ve loved to experiment with clothes, particularly during my ‘Saturday Girl’ years at one of Edinburgh’s trendiest hairdressers, I loved to layer, mix and match and ‘break the...
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