MarketingMarketing
Sexy raincoats
12th August 2015 by SG Admin
Kim Wallace – Senior Marketing Manager – @kimjah As Billy Connelly once said, “in Scotland there’s no such thing as bad weather – only the wrong clothes, so get yourself a sexy raincoat and live a little.” I love this quote, it sums up the spirit behind our new Active Travel #walktaework campaign. Walking to...
Help create a healthier Scotland
23rd July 2015 by Clare Smith
Short but sweet shout out to talented people looking for a short term contract. We’re looking for an energetic communicator with project management skills to join our team to deliver a communication and engagement programme around health and social care. This role will be varied and high pressured at points with tight delivery timings. It...
Let’s Stick Together
8th July 2015 by Carole Robinson
It’s not every day you’re paid to find out who was a child model, who has a statue of Elvis as their twitter profile pic and who interviewed Frankie Goes to Hollywood for their school paper. But relax (sign of my age?), I was doing some really serious and important work on behalf of the...
A week at the Scottish Government
29th June 2015 by SG Admin
Ross McLaren – Boroughmuir High School – @rossmclaren9 In the senior years of high school, it is compulsory for the last week of term before summer that we take part in some kind of work experience. I spent the last five days of my school year at the Scottish Government’s marketing department @ScoGovMarketing. I chose...
An exact science
19th June 2015 by Clare Smith
A freezing June night saw this year’s Marketing Society Star Awards hosted in Glasgow’s Science Centre. Inside the venue looking out over the water, Glasgow looked very much a city that had grown comfortable in its own skin. A mix of old and new architecture reflecting its colourful past and vibrant present. Why am I...
It’s not simple, it’s stupidly simple
15th June 2015 by Neil Harrison
What do you get if you cross an award winning stand-up comedian, the Director of Still Game, creative talent from an advertising agency, a plethora of experts and climate change? Unfortunately, it is not an amusing punch line to kick off this blog post. The answer is stupidly simple. It is Stupidly Simple. But what...
Back to a Greener Present
11th May 2015 by Neil Harrison
When handed the outline of a project which required a spot of time travel I immediately had visions of a Delorean rolling up to St Andrews House to take me to the future. After all, 2015 was the year that Doc, Marty and Jennifer were heading to at the end of Back to the Future....
Take a walk on the client side
28th April 2015 by Clare Smith
There’s every chance you’ve seen our Tweets or LinkedIn shares looking for new people to ‘join our award winning team’. It’s not because we have loads of people working here – on the contrary we’re a small, but perfectly formed, team of 24. And it’s not because people don’t enjoy working here – on the...
Just because you have a smartphone doesn’t necessarily mean you’re internet-smart
23rd April 2015 by Administrator
Pauline Platt – Marketing – Smarter One day a mum notices her young son logging onto his favourite website and typing in a very long password. She asks him what his password is to take so long to type? “MickeyMinnieGoofyPlutoDonaldDaffy”, he says. “Why that?” she asks. “Because it says your password should be at least...
I love the smell of petrol in the morning
16th April 2015 by Tim Bisset
Now I’ll admit, my knowledge of the biking world was pretty sketchy a year ago when I wrote the brief for a brand new campaign on motorbike safety. Leathers….tattoos…..hell raising down Route 66….all the old clichés come to mind. So how do a bunch of marketing geeks used to talking about ‘umbrella strategies’ and ‘segmenting...
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