Marketing

  • New Year, lighter load

    9th January 2015 by

    It’s January.  The time of the year when we start wishing for longer days and lighter nights, an end to the dreary weather and counting the days to Easter. ‪There has been lots of mumblings in the office this week about new year’s resolutions, detoxing and getting active in 2015. However, for many, a new...

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  • The greatest gift of all. A slanket? Really? Socks? You shouldn’t have!

    22nd December 2014 by

    One of my favourite things at Christmas is settling down to watch ‘It’s A Wonderful Life’. I love a good old cry when George’s family and friends help him save Bedford Falls Savings and Loan, giving him the perfect Christmas present. In contrast, without sounding ungrateful, my granny was legendary for giving the best worst...

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  • Poositive News

    15th December 2014 by

    T’is the season to be jolly, so I decided to only read good news stories in the media this weekend. Surprisingly, it was harder than I first thought but there were a few – Prince George’s festive photo-shoot made me smile, Amazon’s 1p sale made me giggle (oops) and the BBC’s Sports Personality of the...

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  • Kids in the Car (…or Children in the Carriage)

    11th December 2014 by

    It’s not often one gets to invited to the Savoy to lunch with royalty.  But invited we were, as the Safer team and Road Safety Scotland won a Prince Michael of Kent Road Safety Award for our ‘Kids in the Car’ marketing campaign. The Prince Michael of Kent Road Safety Awards began in 1987, and...

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  • What if Burton hadn’t met Taylor, and Ben hadn’t met Jerry?

    5th December 2014 by

    Last Thursday evening I attended my first official engagement for the Scottish Government, the Marketing Society’s St Andrew’s Day Dinner. As well as discovering that we share our patron saint with Barbados, Ukraine, Greece and Cyprus (a fact that helped our team win the Quiz of the Year), I also got to thinking about the...

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  • St Andrew’s Day: From Clouds to Celebrations

    25th November 2014 by

    My enduring memory of my first St Andrew’s day in Scotland took place nearly 14 years ago today. Having woken up late to be greeted by an unexpected day of no lectures, an absolutely massive, solitary, pink cloud drifted majestically over the St Andrew’s skyline. This cloud was magnificent. Honestly, it was so impressive it...

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  • ALL BAR NONE

    19th November 2014 by

    Remember when people smoked on planes and trains?   Or didn’t wear a seatbelt in their car? Remember when people drove after having a drink? From December 5, Scotland will have a new drink drive limit – 50mg of alcohol per 100ml of blood (down from 80mg) –  which is the same as the majority of...

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  • November – it’s not all about the Mo

    13th November 2014 by

    Most people associate November with Movember now – the four weeks when men run wild ‘trying’ to grow a handlebar or horseshoe Mo, in aid of men’s health. While I’m personally not a huge fan of facial hair on a man, I had the pleasure of working on the campaign for two years and have...

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  • Why reinvent the wheel?

    3rd November 2014 by

    X Factor. It’s back. Must confess I’m not a fan, but have seen enough to know that if you cover a song, you need to make your own mark on it rather than simply sounding exactly like that Spice Girl. George Bernard Shaw said “Imitation is not just the sincerest form of flattery – it’s...

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  • Halloween horror story – A spooky tale of monsters, ghosts and a terrifying journey through the night*

    29th October 2014 by

    From the moment she entered the room Nicola could sense an unearthly presence that chilled her to the bone. Ghosts of the past inhabited the space, and she knew that no good could come of this night. In the distance a wolf howled, and the velvet drapes swayed eerily, although outside the night was perfectly...

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