Marketing

  • Being in the right time at the right place

    13th November 2015 by

    There is a lot to be said for being in the right place at the right time. Harrison Ford was only invited to the Star War auditions to make up numbers as Han #5 and proceeded to blast away the competition. John Hewitt was nearly not in the right place at the right time to...

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  • Beautiful green things

    2nd November 2015 by

    Kim Wallace – Senior Marketing Manager – @scotgovmarketing @greener2gethr @kimjah Most people love good design. When something is designed well, with the user in mind, it works. From angle poised lamps to the ipad, as a nation, we celebrate good design. From the practical to the beautiful, we surround ourselves with things that please us. And...

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  • Celebrate St Andrew’s Day Your Way! #mystandrewsday

    29th October 2015 by

    Some of you may be asking, how is it that time of year again? The clocks have changed, the nights are drawing in and there is a definite chill in the air. For many people, Halloween and Guy Fawkes Night are the current topics of conversation, but not for us in the International team, we are looking...

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  • The bowel movement

    5th October 2015 by

    Don’t worry, I’m not about to over-share… I’m talking about Detect Cancer Early’s latest campaign, encouraging people aged 50-74 to join the bowel movement by completing their bowel cancer screening test. More people are returning their kits than ever before in Scotland which is great – around half a million every year in fact –...

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  • Putting People First

    1st October 2015 by

    It feels wholly appropriate to be writing this blog about the Scottish Government’s new communications plan  (pdf – 29.9Mb) while sitting in the lobby of Google’s HQ in London. If there’s a company that knows a thing or two about how to meet the needs of users then surely it’s Google. And that’s what we’re all...

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  • Does your home need a hug from Doug?

    30th September 2015 by

    It seems that I have been unofficially tagged as the animal person within the Scottish Government marketing team. First, I was asked to work with our Ready for Winter dog Westie. Now I am also the person looking after Doug the caterpillar for Home Energy Scotland (I know that he is a draught excluder rather...

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  • Join Us!

    28th September 2015 by

    Are you a skilled communicator and an expert collaborator? With experience of planning, managing and implementing high-profile marketing campaigns? We’re looking for an enthusiastic and energetic person to join the Scottish Government marketing team on a secondment basis. The role will be based within our Smarter, Wealthier & Fairer team. You should have experience of...

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  • Greatest Share

    11th September 2015 by

    My knowledge of organ donation stretches as far as Homer’s hair transplant on the Simpsons (apparently a transplant I am sorely in need of). Unfortunately my similarities with Homer don’t stop there, though unlike him I do draw the line at running out on my father mid kidney transplant. Why am I babbling on about...

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  • Fringe Benefits

    31st August 2015 by

    Living in Scotland, you can never rely on the weather to be good in August. But, what August does guarantee, is that the city becomes home to the largest arts extravaganza in the world, The Edinburgh Festival Fringe. With more 3,000 events, there’s a sometimes bewildering choice of shows: dance, music, circus acts, drama and...

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  • Bringing cancer down to size

    14th August 2015 by

    “Cancer – it’s not the big man it used to be.” It’s a rather bold statement but the important thing is that it’s true. The big job though is to make sure the Scottish population is aware of it. How many times have I sat in a PR meeting and said ‘Photo-op! We’ll get a...

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