MarketingMarketing
Behind the Scenes @Scotland
25th August 2014 by Rowan Hendry-Horne
There was a flurry of excitement in February when a representative from Twitter arrived at St Andrew’s House in possession of a much sought after Twitter handle: @Scotland. The International Marketing team put together a proposal for how we would use @Scotland as a representative voice of Scotland. Partially inspired by the curatorial style of...
Content Marketing – What Does It Mean?
15th August 2014 by Natalya Ratner
Content marketing is the hot new digital thing, but the concept goes back centuries. According to Wikipedia, August Oetker sold small packets of his baking soda with recipes printed on the back as early as 1891. Michelin developed the Michelin Guide in 1900 to help drivers on the road with accommodation and travel tips (it...
Bowled Over
8th August 2014 by Alison Ross
Hard on the heels of the huge success of the 5-a-side charity football match on 30 May on behalf of the Lifeboat Fund, The APS Group is now sponsoring a Commonwealth Games inspired ten-pin bowls fundraiser. Over £2,500 was raised from the football match and we’re hoping to match or better that with the bowling competition....
What’s your dirty little secret?
5th August 2014 by Debbie Smith
She’s been at it in the back row of the cinema. He should keep it in his trousers. The ‘dirty little secret’ we’re talking about is littering. What else?! We launched a new marketing campaign recently which uses a tongue-in-cheek, humorous approach to highlight the embarrassment factor of being caught littering by someone you know...
Scotland believes in equality
31st July 2014 by Gillian Howell
What with “that kiss” from John Barrowman seen by a billion people (not least of all the 42 Commonwealth countries where homosexuality is illegal) and Libby Clegg’s incredible gold medal for Team Scotland on Monday night in the T12 100m equality is definitely a hot topic. So it’s good timing then that we’ve just launched a new website...
Making a difference
30th July 2014 by Jill Walker
I’m not a morning person so, for me, earlier isn’t always better. However, one thing that makes it easier to get out of bed, is the hope/thought that you might just make a difference. It’s sometimes difficult to remember when I’m annoyed at the IT systems in the office, or fed-up waiting for people to...
‘What do you say?’ PlayTalkRead #saythanks
29th July 2014 by Administrator
On hearing the question ‘What do you say?’, most of us will automatically say ‘thank you’. Even if it’s on receipt of a terrible festive jumper from Auntie Margaret. That’s because our parents will have instilled in us as children the importance of saying thanks. Afterall, one of the best compliments a parent can have...
From egg to fully fledged tweeter
14th July 2014 by Nicola Clark-Tonberg
I have decided to become the 500,000 million and first person on Twitter. I will be relaxed about grammar and embrace chatting in 140 characters or less, ignore the fact that on Twitter you ‘tweet’ (surely it should be ‘twitter’?), and embrace a new way of keeping in touch with the outside world. I LOVE...
Chameleons of the marketing mix
8th July 2014 by Diane Primrose
Having recently joined the Scottish Government marketing team Diane Primrose gives her thoughts on the ever changing world of PR. I have been on both sides of the fence now – in more ways than one. I have worked on health awareness and behaviour change campaigns in Scotland and England, experiencing both in-house and agency...
New York state of mind
30th June 2014 by Emma Pollock
Everything in NYC is certainly fast paced and cutting edge – and blogging is no exception. If the New York blogger’s scene is anything to go by, a PR’s little black book requires an entire section for who’s who and what’s hot online. It’s important to treat bloggers like journalists – they’re savvy and on...
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