MarketingMarketing
Detect Cancer Early Regional Breast Screening Activity
19th June 2014 by Jill Walker
It is estimated that breast screening saves around 130 lives every year in Scotland. Breast screening is the best way to detect breast cancer early, as it can detect tiny cancers that women themselves, or health professionals, could never see or feel. Finding these tiny cancers when they are easier to treat means that women...
Going for Gold
16th June 2014 by Diane Primrose
It’s an exciting year for Scotland – Homecoming, Ryder Cup and, of course, the imminent Commonwealth Games. Athletes aren’t the only ones going for gold this year though – SG’s marketing team has had their eyes on the prize(s) over the last few months. Having only just started in the health team – and maths...
PR PR (no, it’s not a typo)
12th June 2014 by Clare Smith
We are in the midst of award season for our industry. Last week we completed the ‘Treble’ as we picked up Team of the Year at the PRCA Scotland awards. So for a short window we hold Team of the Year for Marketing Society, CIPR and PRCA – the elusive treble. I’ve been all a...
A busy and successful year
10th June 2014 by John Booth
Last year was our busiest and most successful yet. We delivered over 20 campaigns covering subjects as diverse as organ donation, home energy and forced marriage, with outstanding results. It’s estimated our breast cancer campaign saved over 100 lives, our road safety campaigns prevented over 90 accidents and our active travel campaign took the equivalent...
Summer Drink Drive Road Safety Campaign
8th June 2014 by Administrator
We recently launched the Scottish Government and Road Safety Scotland’s Summer Drink Drive social marketing campaign. The campaign supports Police Scotland’s enforcement campaign, reminding motorists of the tough legal and personal consequences of drink driving this summer. With barbecues, weddings, summer parties and rounds of golf all in full swing over the summer months, the...
It’s a marathon, not a sprint
7th June 2014 by Andrew Learmonth
In the Marketing Unit we have the pleasure of working on lots of campaigns that we really believe and invest in. So, when we launched the Fit In ‘14 campaign to encourage workplaces to take up exercise we knew that as an office we had to do something. What makes Fit in ‘14 a little...
If it’s not far leave the car!
6th June 2014 by Administrator
Dan Gilmore – Strategic Marketing Manager – Greener @happygilmore70 Active Travel is a subject close to my heart. I cycle when and where I can, including the daily commute. So when the opportunity came along to work on this campaign I grabbed it with both handlebars. The campaign aims to get people to be less...
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