MarketingMarketing
The first 100 days and beyond!
2nd April 2015 by Nicola McDonagh
I started 2015 in a new job as Digital Strategist in the Communications Directorate where my first task was to launch the new Office of the First Minister website: http://firstminister.gov.scot The site was launched on February 27, 2015, marking 100 days for the First Minister in her new role and 53 days in mine. I...
3 frameworks, 2 turntables and a microphone!
27th March 2015 by Administrator
Manage the blog they said, write a blog they said, so here goes. I joined the Scottish Government marketing team a year ago. It’s fast-paced and the marketers are a sophisticated bunch who know their chai tea lattes from their macchiatos; they like an acronym or two with a sprinkling of jargon, but I’m starting...
No Knives, Better Lives – film launch
17th March 2015 by Gillian Howell
I have a tendency to become obsessed with certain campaigns I work on. Anyone who’s spent time with me over the course of the last year will have no doubt heard me (cue technical term) ‘wanging on’ about a new film we’ve developed for No Knives, Better Lives. You can watch the film here, please...
Back to school: my first year in Scottish Government Marketing
13th March 2015 by Nicola Clark-Tonberg
When I was little I loved the trip into town with my mum to kit me out for a new school term. I can’t say I enjoyed the visit to Clarks for my regulation brown lace ups, but an hour or two spent choosing a new bag and pencil case was always time I relished....
Local, in-season food makes everyone happy.
27th February 2015 by Debbie Smith
Food. It’s my favourite subject. In fact, the Greener desk at SG Marketing would talk about food all day if pesky work didn’t get in the way. So imagine my delight to be charged with delivering our latest Greener Food campaign – promoting the merits of buying locally sourced seasonal grub. A legitimate reason to...
Social Media Marketing Manager – secondment opportunity
25th February 2015 by Clare Smith
Do you know your promoted tweets from your sponsored posts? Your community management from your content marketing? Your Hoot Suites from your Tweet Decks? Your impressions from your engagements?! If so, you might be the one for us. We’re looking for a Marketing Manager – Social Media to join us on secondment. It’s a content...
Detect Cancer Early – three years on
20th February 2015 by Diane Primrose
It’s not often you’ll see real women’s breasts in media (that’s not on page 3) or hear a song telling you ‘don’t be snobby, test your jobby’. But, that’s exactly what Detect Cancer Early (DCE) did in a bid to help increase the proportion of people who are diagnosed at the early stages of breast,...
‘Charlie says’…download Klang
13th February 2015 by Rachel Watson
It’s an age old dichotomy – parents want to encourage their children to be independent whilst at the same time wrap them up in cotton wool. And you can understand why. There were 464 child pedestrian casualties in Scotland in 2013 alone. Children aged 8-11 are most vulnerable as their ability to make judgements about...
“Should auld acquaintance, unite in song, and upload a video onliiiiiine…”
27th January 2015 by Emma Pollock
Our national Bard is the topic of conversation for the International Marketing team from November / December onwards as we plan for Burns Night – the final of our trio of Scotland’s Winter Festivals – and it seems that our friends around the world also look ahead to Rabbie’s birthday to brighten up an otherwise...
Healthier eating – it’s easy, right?
16th January 2015 by claireprentice
We are all well and truly back to work and Christmas already feels like a (very) distant memory. The only sign of great fun had are credit card bills and a somewhat expanded waistline. So, for many of us, this is the time of year to kick start a new healthy eating plan, stay off...
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