Marketing

  • Teaching Makes People

    8th March 2017 by

    One day when I was 17, my history teacher wheeled in a TV and a VCR* and put on a tape of Blackadder II. While my classmates and I were thrilled to spend a lesson watching comedy instead of doing actual work, we were also bemused. Why play us a TV show rather than discuss...

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  • Dream a little dream of…unicorns?

    28th February 2017 by

    What did you dream of being when you grew up? What did you imagine the world would be like? The eight-year-old animal-loving me wanted to be a vet until I realised that there wasn’t really a farm that all poorly animals went to for a holiday. Then, I set my heart on being a journalist,...

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  • Around the World in 15 Minutes

    21st February 2017 by

    Our AboutScotland Facebook page now has more than 212,000 followers internationally.  These numbers include our UK following (over 42,000), as well as our audience in America (84,000), Canada (20,000) and Australia (10,000). My job is to share some of the best bits of Scotland with them, showcasing what our country has to offer. And our...

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  • The New Guy

    3rd February 2017 by

    Hey everyone, my name is Mike and I’m the newest member of the Marketing Team. As part of my induction I got asked if I could write a little blog about what the department is like from the new guy’s perspective. Given that one of the main parts of my new job is going to...

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  • Don’t be like Don

    5th December 2016 by

    [Image by AMC] For anyone acquainted with the iconic series Mad Men, there’s much to admire in its anti-hero Don Draper.   The suits, the self-belief, the style the swagger.    Who wouldn’t want to spend a day in his (immaculate Italian leather) shoes?  Admittedly, he also has a lot of characteristics we perhaps shouldn’t aspire to...

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  • Secondment Opportunity – Senior Corporate Communications Officer

    5th December 2016 by

    A secondment opportunity has arisen for a Senior Corporate Communications Officer, based in the Corporate Communications Team, Office of the Chief Executive, NHSScotland in the Scottish Government’s Health and Social Care Directorates.  The post is based in St Andrew’s House, Regent Road, Edinburgh. The post holder will have responsibility for delivering aspects of corporate communications...

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  • We Are All in This Together

    29th November 2016 by

    Time often goes by so very fast. Sometimes whole years seem to whizz by and blend into the one before and we can’t quite remember what took place. Not so this one though. 2016 has been some year. Full of heart-wrenching moments, a series of endings and seismic changes, it’s one that many people seem...

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  • Avoid Cyber Scams And Shop Safely Online This Christmas

    25th November 2016 by

    Are you sick of Slade already, or is it just me? For lots of people, online Christmas shopping offers respite – and cost savings – from the eye-popping explosion of tinsel and plastic Santas that line every retail premises from John O’Groats to…well, you get the drift. Following hot on the heels of Black Friday,...

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  • #30daysofplay with PlayTalkRead

    18th November 2016 by

    Since joining the Scottish Government marketing team as the first ever in-house Social Media Manager last year, I have been focusing on using digital communications and social media to engage with our audiences. Based on robust research and strong planning insight we have developed an integrated approach to community engagement through digital comms. PlayTalkRead is...

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  • The SG Comms Plan

    24th October 2016 by

    Governments love strategies and plans. They sound really important, don’t they? And, of course, they are. But they’re also only as good as the implementation and delivery which follows. We’re partial to a spot of planning in SG Comms too.  ‘Failing to plan is planning to fail’ as the saying goes.  But we also recognise...

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