Nicola Potter
Written 1 posts
Digital Account Manager at The Gate Interactive
How we use maths in marketing
17th May 2016
The message and the creative content is critical to a good advertising campaign. But maths has a key role to play in keeping things effective and results-driven, explains Nicola Potter from The Gate Interactive. As a Digital Account Manager at the global advertising agency, The Gate Interactive, I’ve certainly used lots of maths skills over the years. To get…