This guide is for anyone involved in promoting and disseminating information about Scotland’s environment web and / or the Scotland’s environment website.
This guide is for anyone involved in promoting and disseminating information about Scotland’s environment web and / or the Scotland’s environment website.
The Scotland’s environment web identity is the way in which the initiative and website are represented visually. The brand has been designed to work across a range of applications and products and should not be altered or modified in any way. By using the correct logos and colours, a strong consistent brand is established for Scotland’s environment web.
The Scotland’s environment web brand is available for the partners to use on their own web sites, publications, presentations and promotional materials where information about any aspect of Scotland’s environment web is disseminated, communicated, promoted to internal and external audiences.
Scotland’s environment web, managed by the Scottish Environment Protection Agency (SEPA), is delivering a shared hub for environmental information and data. Underpinned by a multi-agency partnership, Scotland’s environment web is committed to sharing data and skills and exploiting web-based digital opportunities.
To find out more about Scotland's environment web follow this link Who are we?
Scotland’s environment web is a shared environmental hub for EELG – Economy, Environment and Leadership Group.
The Scottish Environment Protection Agency (SEPA) is the core funder of Scotland’s environment web and its role in managing the initiative on behalf of partners should always be referenced, where appropriate.
The following supplementary information about Scotland’s environment web is recommended for use in supporting text when using the brand e.g. footnotes, notes to editors.
Further information about:
When referring to Scotland’s environment web in any external communication, the abbreviation “SEWeb” should never be used.
For any queries relating to this guidance and/or the use of the Scotland’s environment web brand, please contact us
The logo is the main element of the Scotland’s environment web brand. It is designed to convey the principal focus of the partnership, the initiative and the main website.
The following examples:
The logo colours should never be replaced by other colours. The full logo should be placed on either the blue or white background.
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If the logo must be in monochrome, it should be displayed like this:
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The logo colours must not be reversed:
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The logo colours of Scotland’s environment web are blue and green, and should wherever possible appear on a white background.
The logo colours can be achieved by using the Pantone colour references or by four-colour process.
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CMYK Cyan: 95% |
CMYK Cyan: 29% |
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RGB Red: 10 |
RGB Red: 140 |
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Hex #0a7bbf |
Hex #8cc542 |
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Websafe #0066cc |
Websafe #99cc33 |
The logo should never be displayed in any other orientation from what is provided.
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The ratio of the logo must be preserved and not distorted in any way. When resizing, care must be taken to lock the aspect ratio so that it is neither condensed nor expanded:
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The logo should never be reproduced so small that the type is unreadable. The minimum acceptable size for the logo is 30x19mm (223x140 pixels).
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If a smaller logo representing Scotland’s environment web is required, it is recommended that the “Scotland’s environment leaves” logo is used (clearly referencing Scotland’s environment web and the website in the accompanying text)
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A clear space should be maintained around the logo at all times to ensure it stands out. No other elements should appear in this clear space. A rough guideline for the minimum amount of clear space to leave would be the height of the letter S in Scotland, though more clear space can be left as required.
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The logo should be used consistently across all Scotland’s environment web promotional materials and should always be accompanied by the Scotland’s environment website address (explicitly as text and, if appropriate, as an embedded hyperlink within the logo).
Scotland’s environment web is a multi-agency partnership. All products / applications on Scotland’s environment website are derived from data and information that has already been published. Partner organisations are encouraged to promote the initiative and the website wherever possible, and use the "Part of Scotland’s environment web" logo in conjunction with their own brand/identities, as considered appropriate.
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When presenting Scotland’s environment web identity on any designed documents the following typestyles may be used.
Logo - Melbourne
H1, H2, H3 and Body - Open Sans
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When referencing Scotland’s environment web in powerpoint presentations, please use the Scotland’s environment web logo. If referencing Scotland’s environment website, please include the website address along with the logo.
Please use the email address noted below to direct any queries about Scotland’s environment web.
seweb.administrator@sepa.org.uk
The “contact us” page on the website can also be used to submit any queries.
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