Making Maths Count

  • Maths making it beautiful

    7th June 2016 by

    Anne Walker, a Jewellery Designer and Architect, talks us through some of the maths involved in realising her creative ideas. I always liked the problem-solving and the puzzle element of maths. Although maths and design may appear very different on paper they’re both about problem-solving. It doesn’t make sense to say that people are either...

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  • How we use maths in marketing

    17th May 2016 by

    The message and the creative content is critical to a good advertising campaign. But maths has a key role to play in keeping things effective and results-driven, explains Nicola Potter from The Gate Edinburgh. As a Digital Account Manager at the global advertising agency, The Gate Interactive, I’ve certainly used lots of maths skills over the years. To get...

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