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Castle Stalker, situated on an islet on loch Laich, Argyll.
Top: VisitScotland / Kenny Lam, all rights reserved.
Right: VisitScotland / Paul Tomkins, all rights reserved.

Research and insights

Facts, figures, the future

With millions of visitors each year, the economic contribution they bring and the way they spend their time here – there’s a lot about Scotland’s ever-evolving tourism industry that deserves to be examined and understood. This section of our site is dedicated to bringing you fascinating, digestible and relevant information on these and other sides of our industry.

We cover a wide range of topics, regions and areas of business for you to drill down into and find out more about who our visitors are and what’s important to them. Exploring everything from our markets to emerging trends, we want to offer you a better understanding of the industry whether it’s to find out more about your area, to use in your business plan or even if you’re here out of curiosity.

Tourism in Scotland Quarter 3 2018

Published: January 2019

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Tourism in Scotland Quarter 2 2018

Published: October 2018

Download (977Kb)

Tourism in Scotland Quarter 1 2018

Published: September 2018

Download (1,110Kb)

Tourism in Scotland 2017 - Summary

Published: July 2018

Download (1,224Kb)

Tourism in Scotland 2016

Published: September 2017

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You might be interested in…

Regions

Research and insights on regions across Scotland

About our industry

Research on various types of businesses within the tourism industry and insights into employment within the sector

About our visitors

Find out who visits Scotland, what they're interested in, and what they're looking for

Trends

Our report on the latest emerging trends within the industry and archives of trend reports from previous years

Dive into the survey data

Great Britain tourism survey

gbtsscotlandlightviewer.kantar.com

Data about overnight trips for Scotland and Great Britain, made by domestic travellers (not including Northern Ireland)

Great Britain day trips survey

gbdayvisitslightscotland.kantar.com

This survey covers day trips and leisure trips of up to 3 hours

International tourism data browser

www.visitbritain.org

Data from the international passenger survey, with statistics from inbound visitors to Great Britain

Office of National Statistics

www.ons.gov.uk

Leisure and tourism data from the Office of National Statistics