Marketing

  • Gender Stereotyping

    3rd September 2019 by

    So… it’s now over two months since the new Advertising Standards Authority (ASA) rule on gender stereotyping in advertising came into force: “marketing communications must not include gender stereotypes that are likely to cause harm, or serious widespread offence”. The ASA provided guidance for advertisers but with the first rulings delivered, now is a good...

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  • Marketing Manager Secondment Opportunity

    21st May 2019 by

    We have a number of secondment opportunities for Marketing Managers within the Marketing and Insight Unit. For more information on the roles and the skills/knowledge/experience required, please refer to the Job description If you wish to apply, please complete the Application form and send it to Lizzie.Dunn@gov.scot    If you would like to discuss the opportunities further,...

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  • Senior Strategy & Insight Manager – Secondment Opportunity

    8th February 2019 by

    A secondment opportunity has arisen for a Senior Strategy & Insight Manager in the Marketing and Insight Unit.

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  • Sepsis campaign – what did it achieve?

    12th September 2018 by

    During February 2018, working in collaboration with F.E.A.T. and Finding Your Feat, we delivered a campaign to increase awareness of sepsis. The detail and background to the campaign was explained by my colleague Dawn Ferguson in her blog post on 19 March After campaign activity was complete an evaluation on the impact was undertaken by Kantar...

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  • Senior Marketing Manager (International) Job-share – Secondment Opportunity

    1st August 2018 by

    A secondment opportunity has arisen for a Senior Marketing Manager (International) job-share, in the Marketing Unit based at St Andrew’s House, Regent Road, Edinburgh. Please see Job Description: Senior Marketing Manager – International – Job Description and Application Form: Senior Marketing Manager – International – Application Form Deadline for applications has been set at 12 noon,...

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  • Would you wear leather to get ahead in the workplace?

    8th June 2018 by

    Four months ago I sat in a meeting feeling awkward and out of place. I was the only one not wearing head-to-toe leather. The other attendees smiled warmly, each too polite to ask what on earth I was doing there.

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  • GDPR  – a change to data protection law

    24th May 2018 by

    The General Data Protection Regulations comes into force on May 25, 2018, giving individuals more control over their personal data, and ensuring that organisations collect and process that information properly and securely. To find out more about GDPR, visit the Information Commissioner’s website.

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  • Youth is the Word

    27th March 2018 by

    Hi everyone, my name is Ellyce and I’m studying PR & Marketing at Queen Margaret University in Edinburgh. I recently finished a student placement in the Scottish Government’s Comms/Marketing department and I was asked to write a blog to talk about my experiences. I’ve never written a blog before so I’m going to give it...

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  • Sepsis

    19th March 2018 by

    When you hear the term sepsis, what do you think? Do you know what it is? More importantly, do you know how to recognise the symptoms? When I was asked to work on the sepsis campaign I had, rather embarrassingly, never heard of it. I had no idea who it affected, the severity of the...

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  • Teaching Makes People

    8th March 2017 by

    One day when I was 17, my history teacher wheeled in a TV and a VCR* and put on a tape of Blackadder II. While my classmates and I were thrilled to spend a lesson watching comedy instead of doing actual work, we were also bemused. Why play us a TV show rather than discuss...

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